Marketing Education prepares students for careers in the marketing of goods or services; the buying, transporting, and storing of goods; the promotion of goods and services; marketing research; and marketing management. Through classroom instruction and supervised on-the-job training, marketing education enables students to develop competencies that ready them for entry into full-time employment or into advanced educational or training programs.
Classroom instruction is no longer enough for the development of strong aggressive leadership. The student organization, DECA, is designed to complement, supplement, and strengthen the marketing curriculum and instructional program. Through DECA, members learn how to lead and participate in group discussions, preside at meetings and conferences, work effectively within committees, and engage in practical problem solving and decision making. Through participation in local, district, state, and national activities, DECA members develop a better understanding of the business world, become conscious of their civic obligations, and develop social poise and leadership ability. The DECA program of work includes activities related to class work, participation in community projects, district and state meetings and competitive events.
Through contact with teachers, advisers, employers and interested business-people, FBLA members gain confidence in themselves and their abilities. At the same time, they learn that to develop these abilities to the fullest is a personal responsibility as well as an organizational goal.
GENERAL INFORMATION
DECA is a national organization for secondary students enrolled in Marketing Education. DECA is a co-curricular, student-centered organization designed as an integral part of the classroom instructional program of marketing education to provide activities that will motivate students to learn marketing competencies that will prepare students to become skilled, employable workers in the field of marketing. All chapters and the national organization are guided in their plans and activities by advisory committees--marketing education instructors, alumni members, school administrators, and/or business and professional men and women.
The purpose of DECA is to provide, as an integral part of the instructional program, learning opportunities for secondary students in marketing education fields to develop career and technical and career competencies, and to promote an understanding of and an appreciation for the responsibilities of citizenship in our free enterprise system.
Delta Epsilon Chi (DEC) established as the Junior College Division in 1961, was open for membership to those marketing education students enrolled in less than baccalaureate degree programs. In 1982, the name of the division was changed to DEC, and membership was extended to marketing, management, and merchandising students in four-year colleges and universities.
The purpose of Delta Epsilon Chi is to provide opportunities for postsecondary and college students to develop career and technical competencies in marketing, management, or merchandising careers. DEC is an integral part of the instructional program and promotes an understanding of and an appreciation for the responsibilities of citizenship in our free enterprise system.